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City of Austin: Lawn and Garden Chemical Education

A multimedia advertising campaign to educate the public on the proper use of lawn and garden chemicals.


The goals of the City of Austin Watershed Protection Plan include minimizing toxic pesticides and excess fertilizers in area waterways. Several Austin-area creeks and portions of the Colorado River in Austin have elevated levels of nutrients, depressed levels of dissolved oxygen, or both. (Depressed levels of dissolved oxygen can result from excess nutrients.)

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Project Description

The City of Austin used several strategies in its educational campaign, including public service announcements on major television networks, web pages, and newsletters. The city's Grow Green network provides literature through 45 local nurseries and home improvement centers.

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For More Information

To find out more about the NPS Program, call 512-239-6682 or e-mail us at

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